Items where Author is "Krishnan, Mahadevan"

Krishnan, Mahadevan and Ahmad, Jamilah (2019) Proposing stakeholder communication framework for business positioning among manufacturing-based small and medium enterprise: adopting a public relations approach. Humanities & Social Sciences Reviews, 7 (4). pp. 450-464. ISSN 2395-6518

Ahmad, Jamilah and Krishnan, Mahadevan (2017) Environmental Related CSR Initiatives for Business Strategy: A Case Study on Small and Medium (SME) Industries in Malaysia. In: The Dynamics of Corporate Social Responsibility. Springer Nature, pp. 305-322. ISBN 978-3-319-39089-5

Krishnan, Mahadevan and Ahmad, Jamilah (2017) The Imperative of Public Relations: Assuming the Comprehensive Agenda. In: PR, CSR: Indonesia and Malaysian Experiences. Asosiasi Pendidikan Tinggi Komunikasi (ASPIKOM), Indonesia, pp. 1-15. ISBN 978-602-60833-0-2