The Imperative of Public Relations: Assuming the Comprehensive Agenda

Krishnan, Mahadevan and Ahmad, Jamilah (2017) The Imperative of Public Relations: Assuming the Comprehensive Agenda. In: PR, CSR: Indonesia and Malaysian Experiences. Asosiasi Pendidikan Tinggi Komunikasi (ASPIKOM), Indonesia, pp. 1-15. ISBN 978-602-60833-0-2

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Item Type: Book Section
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: Pusat Pengajian Komunikasi (School of Communication) > Book Section/Chapter
Zoom Profil Pakar (Expert Profile) > Jamilah Ahmad (Communication)
Depositing User: Administrator Automasi
Date Deposited: 08 Mar 2021 09:14
Last Modified: 08 Mar 2021 09:14
URI: http://eprints.usm.my/id/eprint/48556

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