Items where Author is "Hassan, Siti Hasnah "

Monograph

Hassan, Siti Hasnah (2017) Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Technical Report. Universiti Sains Malaysia.

Conference or Workshop Item

Hassan, Siti Hasnah (2012) Religiosity in Health Related Lifestyle Behaviour: Study of Muslims in Malaysia. In: International Excellence Award in Islamic Marketing, Januari 2012, At the Second Global Islamic Marketing Conference, Abu Dhabi.