Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT).

Hassan, Siti Hasnah (2017) Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT). Technical Report. Universiti Sains Malaysia.

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Abstract

Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat.

Item Type: Monograph (Technical Report)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Monograph
Depositing User: Mr Erwan Roslan
Date Deposited: 16 Oct 2017 10:12
Last Modified: 16 Oct 2017 10:12
URI: http://eprints.usm.my/id/eprint/37133

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