The Psychographic Analysis Of Malaysian Domestic Travelers.

Mohamed, Badaruddin (2005) The Psychographic Analysis Of Malaysian Domestic Travelers. TEAM Journal o/Hospitality & Tourism, 2 (1).

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Abstract

After years focusing on international markets, stakeholders in Malaysian tourism sector now realize that in order to sustain the sector, domestic fundamentals must be strong and local travels must be encouraged. Various international crises like the Tsunami, the terrorist attacks, the spread of diseases have shifted the trend, now domestic tourism is becoming the main focus of attention and Malaysians are now encouraged to take holidays and spend longer at home destinations.

Item Type: Article
Subjects: G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography > GF1-900 Human ecology. Anthropogeography
Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning)
Depositing User: ARKM Al Rashid Automasi
Date Deposited: 13 May 2009 02:45
Last Modified: 13 Jul 2013 04:16
URI: http://eprints.usm.my/id/eprint/9931

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