The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb].

S. Rama Krishnan, Sharmini (2007) The Role Of Media Relations In Corporate Public Relations Practice : A Study On 15 Public Listed Companies In The Klang Valley [HD59.6. S531 2007 f rb]. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. The primary objective was to discover how media relations was viewed and utilised in Malaysian organisations.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions: Pusat Pengajian Komunikasi (School of Communication)
Depositing User: Mr Erwan Roslan
Date Deposited: 28 Apr 2009 00:28
Last Modified: 13 Jul 2013 04:11
URI: http://eprints.usm.my/id/eprint/9578

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