Illumination Of Fang Cheng’s Visual Humour Principles On Meme Design Among Selected University Students In China

Li, Chenxi (2025) Illumination Of Fang Cheng’s Visual Humour Principles On Meme Design Among Selected University Students In China. PhD thesis, Universiti Sains Malaysia.

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Abstract

This research explores how humour principles derived from renowned Chinese cartoonist Fang Cheng can guide university students in designing effective memes for digital communication. Drawing parallels between memes and humorous cartoons, the study applies Incongruity Theory to assess Fang Cheng’s visual humour framework through image comparison, cartoon analysis, stimulative meme analysis, and quantitative surveys involving 230 students and over 10 experts

Item Type: Thesis (PhD)
Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 17 Sep 2026 08:39
Last Modified: 17 Sep 2026 08:39
URI: http://eprints.usm.my/id/eprint/64966

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