Zhang, Xi (2025) Travel Vlog Induced Intention To Visit: The Relationship Among Vlog’s Storytelling, Narrative Transportation And Destination Image With The Moderating Effect Of Technical Quality. PhD thesis, Universiti Sains Malaysia.
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Abstract
Tourists tend to experience travel content through vlogs prior to undertaking real travel. However, the growing demand for personalized and diversified content has exceeded what standardized professional work and the large volume of user-created material provide. There is a lack of research on what and how elements compose a travel vlog that can arouse viewers visit intention from the perspective of storytelling. In response to this, the current study has developed a theoretical framework by integrating storytelling elements, narrative transportation, destination image and travel intention, based on Narrative Transportation Theory, Consumer Storytelling Theory and Destination Image Formation Theory.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management |
| Divisions: | Pusat Pengajian Pengurusan (School of Management) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 03 Sep 2026 07:55 |
| Last Modified: | 03 Sep 2026 07:55 |
| URI: | http://eprints.usm.my/id/eprint/64882 |
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