Effects Of Signalling, Segmentation, And Voice Principles In Instructional Multimedia Video On Motivation, Achievement, And Cognitive Load Of College

Ahmed, Ali Siddig Ali (2025) Effects Of Signalling, Segmentation, And Voice Principles In Instructional Multimedia Video On Motivation, Achievement, And Cognitive Load Of College. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study attempts to investigate the impact of signalling, segmentation, and voice principles in IMV on college students' motivation, achievement, and cognitive load. A sample of 159 students from the University of Bisha College of Engineering, Saudi Arabia were treated with three IMV interventions: (a) IMV with signalling, segmentation, and voice principles, SSV, (b) IMV with signalling and voice principles, SiV, and (c) IMV with segmentation and voice principles, SeV.

Item Type: Thesis (PhD)
Subjects: L Education > LC Special aspects of education
Divisions: Pusat Teknologi Pengajaran & Multimedia (Centre for Instructional Technology & Multimedia) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 08 Jun 2026 06:45
Last Modified: 08 Jun 2026 06:45
URI: http://eprints.usm.my/id/eprint/64306

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