Zulkifli, Che Nooryohana (2025) Commodifying Islamic Values On Instagram: A Multimodal Critical Discourse Analysis Of Muslim Women’s Fashion Brands In Malaysia. PhD thesis, Universiti Sains Malaysia.
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Abstract
This study examines how ten local Muslim women’s fashion brands represent Muslim women on Instagram through captions and pictures. It also looks at hashtags to investigate followers’ responses to the brands’ representations. By considering both the representations created by fashion brands and the reactions of their followers, this study explores how the commodification of Islamic principles serves as a strategic tool to convey Islamic values within both the fashion industry and broader society.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics > P1-1091 Philology. Linguistics(General) |
| Divisions: | Pusat Pengajian Ilmu Kemanusiaan (School of Humanities) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 10 Mar 2026 06:27 |
| Last Modified: | 10 Mar 2026 06:27 |
| URI: | http://eprints.usm.my/id/eprint/63759 |
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