Yedan, Fan (2024) Effects Of Guest Experience, Well-Being, And Altruism On Resort Hotel Guests’ E-Word-Of-Mouth Intention In China. PhD thesis, Universiti Sains Malaysia.
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Abstract
This study integrated the Experience Economy model and positive psychology into the stimulus-organism-response (SOR) schema to predict guests’ eWOM intention in China. Specifically, entertainment experience, education experience, esthetic experience and escapism experience served as stimuli, hedonic well-being and eudaimonic well-being were applied as organism, which ultimately led to eWOM intention as behavioural response.
| Item Type: | Thesis (PhD) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General) |
| Divisions: | Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis |
| Depositing User: | Mr Aizat Asmawi Abdul Rahim |
| Date Deposited: | 14 Oct 2025 07:36 |
| Last Modified: | 14 Oct 2025 07:36 |
| URI: | http://eprints.usm.my/id/eprint/62958 |
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