Zhang, Wenna
(2024)
A Multimodal Discourse
Analysis Of Meaning Construction
Through Verbal And Non-Verbal Modes
In Selected Ted Public Speeches On
Climate Change.
PhD thesis, Perpustakaan Hamzah Sendut.
Abstract
This study explores how various symbolic resources embodied in TED talks
contribute to forming meaningful units. The purposive sampling was employed to
select twenty TED talks on climate change from 2019 to 2022, examining verbal and
nonverbal elements based on multimodal discourse analysis. In addition, the
qualitative method and textual analysis were utilised in this study to investigate the
dominant themes, meaning construction through verbal and non-verbal modes and
the interplay between these two modes in selected TED talks on climate change. To
achieve these research objectives, the study combines the following theoretical
framework: 1) Halliday’s Systemic Functional Linguistics (2004) is utilised to
discuss the verbal mode, focusing on transitivity, mode, modality, personal pronoun,
and thematic structure; 2) Kress and Van Leeuwen’s Visual Grammar (1996) is
applied to explore nonverbal modes such as gesture, eye contact, slide, and videos; 3)
Martinec and Salway’s Text-Image Relation Theory is used to analyse the interaction
between the verbal mode and slides. The study’s findings examine the characteristics
of verbal and nonverbal modes and elucidate how they contribute to reinforcing
speakers’ messages in TED talks. Above all, TED talks on climate change prioritize
solutions over highlighting the issues caused by climate change.
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