Sim, Gaik Lan
(2014)
A Theory Of Planned Behavior And Transformational Leadership: An Examination Of Corporate Philanthropy In Malaysia'S Smes.
Masters thesis, Perpustakaan Hamzah Sendut.
Abstract
According to SME Annual Report 2012 - 2013, Malaysia Small Medium Enterprises
(SMEs) will become the nation's future engine of growth. In addition, the government
had launched SME Master plan 2012 - 2020 which define the policy direction for SMEs
companies toward achieving Malaysia's goal of becoming high income nation by 2020.
Despite the important role play by SMEs companies, little attention has been given to
understand these groups of company engagement in corporate philanthropy. The
involvement by SMEs companies in corporate giving is critical in order to ensure
Malaysia become a caring nation by 2020. This study intends to examine the
determinants of SMEs corporate philanthropy decision. Ajzen's theory of planned
behavior (TPB) and Bass's transformational leadership theory which have been
validated in many academic fields will provide the theoretical foundation for a further
understanding of SMEs companies' philanthropic behaviors. Moral obligation and
government incentives were also included to provide a more complete study. The study
was carried out using 82 questionnaires answered by SMEs companies' top
management.
Actions (login required)
 |
View Item |
