Business Intelligence Adoption Intention Among Small Start-Up Owners: Examining The Influencing Factors Of Benefits, Sacrifice, Perceived-Value, And Desire

Wong, Chi Tin (2022) Business Intelligence Adoption Intention Among Small Start-Up Owners: Examining The Influencing Factors Of Benefits, Sacrifice, Perceived-Value, And Desire. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study aims to examine the influence of benefits variables and sacrifice variables on the perceived value of adopting BI, and investigate the mediating role of perceived value on the relationship between benefits and BI adoption intention; and between sacrifices and BI adoption intention. This study also examines the influence of intangible and tangible rewards on the desire to make a good decision; examine the influence of perceived value and the desire to make a good decision on BI adoption intention, and examine the influence of perceived value on the desire to make a good decision.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 02 Feb 2024 09:08
Last Modified: 02 Feb 2024 09:08
URI: http://eprints.usm.my/id/eprint/59794

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