The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention

Alrasheedi, Najah Mohammed Khilaf (2022) The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention. PhD thesis, Universiti Sains Malaysia.

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Abstract

This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and information acceptance.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 19 Dec 2023 02:01
Last Modified: 19 Dec 2023 02:01
URI: http://eprints.usm.my/id/eprint/59698

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