Nasr, Noornasirah
(2020)
Pedagogical Factors Influencing
Training And Its Impact Towards
Performance Among E-Commerce
Entrepreneurs In Malaysia:
Role Of Competencies As Moderator.
PhD thesis, Perpustakaan Hamzah Sendut.
Abstract
Training is often seen as an effective tool to enable e-commerce entrepreneurs to
create, develop, and enhance their knowledge or skills in creating good performance
in terms of managing digital business. While many entrepreneurial training centres
offer e-commerce programmes in Malaysia, however, the quality and usability of the
training programmes are still a critical issue, where serious attention should be given.
Hence, it is a vital need to study pedagogical factors that contribute to effective and
relevant training in the segment of e-commerce entrepreneurs in Malaysia. This study
is based on the Instructional Transaction Theory and Human Capital Theory. Thus, a
holistic research model was built to study the pedagogical influence on training in the
context of e-commerce entrepreneurs attending training at training centres offering ecommerce
related programmes in Malaysia. This study also reviews the impact on the
relationship between training and performance of entrepreneurs in operating their ecommerce
business. Entrepreneur competency level is applied to understand the
moderating effect between training and performance. Data were collected from 200 ecommerce
entrepreneurs who attended training sessions in training centres offering ecommerce
programmes in Malaysia through self-delivered surveys and online surveys
involving five states: Selangor, Kuala Lumpur, Johor, Melaka, and Pulau Pinang. The
collected data were analyzed using SPSS (Version 23) and SmartPLS (Versi 3.0) to
test the proposed research hypotheses.
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