Supplier Selection In Malaysian Social Commerce Microenterprises

Haris, Juwairiah (2021) Supplier Selection In Malaysian Social Commerce Microenterprises. PhD thesis, Universiti Sains Malaysia.

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Abstract

Based on the Theory of Planned Behaviour (TPB), this study extended and included five supplier performance attributes which are service warranty, delivery, relationship, quality, and price. From this extended TPB, eight variables were investigated to examine the causal relationships among the variables with respect to selection intention and supplier selection behaviour.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Aizat Asmawi Abdul Rahim
Date Deposited: 24 Jun 2022 09:37
Last Modified: 24 Jun 2022 09:37
URI: http://eprints.usm.my/id/eprint/53052

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