Antecedents And Outcomes Of Export Pricing Practices Evidence From Global Production Hub In Penang

Ata Mohammad, Al Tawalbeh Mahmoud (2020) Antecedents And Outcomes Of Export Pricing Practices Evidence From Global Production Hub In Penang. PhD thesis, Universiti Sains Malaysia.

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Abstract

The Penang export hub is a unique example of a government policy due to its development priorities with emerging opportunities for international specialization initiated by the ongoing process of global production sharing. This study aims to investigate the antecedents and outcomes of export pricing practices. It also intends to examine the relationship of international experience, technological turbulence, psychic distance, export pricing practices and export performance (export intensity (EI), export growth (EG), export profitability (EP)) amongst MNEs at the global production hub in Penang. The moderating effects of competitive intensity in the relationship between export pricing practices (EPP) and export performance (EP) (EG, EI, EP) are also examined. To test the framework, Resource-based View (RBV), Contingency Theory (CT) and Organizational Learning Theory (OLT) were employed in this study.

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 23 May 2022 07:16
Last Modified: 25 May 2022 08:39
URI: http://eprints.usm.my/id/eprint/52561

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