Fairuz, Azmi Elmy and Ahmad, Jamilah (2015) An unvoiced complaint: an exploratory study of unifi complainers and non-complainers. International Journal of Physical and Social Sciences, 5 (9). pp. 81-99. ISSN 2249-5894
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Abstract
This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area to understand the behaviour of complainers and non-complainers. However, most of these studies were carried out in the Western countries, and only few were conducted in Malaysia. This study aimed to understand why complainers lodge complaint and non-complainers did not voice any complaint to TM.
| Item Type: | Article |
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media |
| Divisions: | Pusat Pengajian Komunikasi (School of Communication) > Article Zoom Profil Pakar (Expert Profile) > Jamilah Ahmad (Communication) |
| Depositing User: | Administrator Automasi |
| Date Deposited: | 17 Jun 2021 02:09 |
| Last Modified: | 17 Jun 2021 02:09 |
| URI: | http://eprints.usm.my/id/eprint/49308 |
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