Mohd, Mohd Firdaus Habib
(2018)
Application Of Public-Private
Partnership Concept In A Tourism
Destination: A Case Study Of Penang
Hill.
PhD thesis, Universiti Sains Malaysia.
Abstract
Sustainable management aspects of a hill station are directly related to the
environment and the community. There are currently numerous management practices
for hill station management. However, scant attention has been paid to the approach
of partnership in the management of a tourism destination. Current PPP approach on
Penang Hill were analyzed and comparison with The Habitat’s approach was done.
The existing PPP concept has very limited association with the management of a
corporation and its link to environmental protection. In order to explore this
management approach, Penang Hill and Penang Hill Corporation (PHC) are chosen.
Qualitative case study is used with in-depth interviews conducted with ten primary
stakeholders of Penang Hill. The data collected was analyzed thematically. The study
finds that The Habitat model of PPP on Penang Hill is more inclusive compared to the
previous approach. The study also finds that the partnership should be extended to
Non-governmental organizations (NGOs) and professional bodies and the concept of
PPP should be Public, Private, NGO and Professional Bodies Partnership (PPNPP).
With regards to environmental protection, the PPNPP concept is found to overcome
the environmental threats and to guide PHC towards better management. The PPNPP
concept is proposed as a management framework to guide the partnership between
public, private, NGOs and professional bodies towards a sustainable management of
Penang Hill.
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