Intention To Purchase Electronic Green Products Amongst Lecturers: An Empirical Evidence

Abdul Qader, Iman Khalid (2008) Intention To Purchase Electronic Green Products Amongst Lecturers: An Empirical Evidence. Masters thesis, Universiti Sains Malaysia.

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Abstract

The purpose of this study is to contribute to the body of knowledge in the area of green product purchase intention. Within the domain of Green marketing, where all activities are designed to generate and to facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs or wants occurs, with minimal detrimental impact on the natural environment.

Item Type: Thesis (Masters)
Subjects: N Fine Arts > NX Arts in general > NX1-820 Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 23 Oct 2020 03:25
Last Modified: 23 Oct 2020 03:25
URI: http://eprints.usm.my/id/eprint/47711

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