An Empirical Study Of Smes Website Continuance Intention Determinants In Malaysia

Ling, Niu Swee (2009) An Empirical Study Of Smes Website Continuance Intention Determinants In Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

The study of Internet technology adoption antecedents has been a popular research topic in recent years, especially from the consumer market research domain. However, there seems to be lack of empirical studies that examine organizational level of website technology adoption, particularly for small and medium enterprises (SMEs). In view of this, the purpose of this dissertation is to discover critical determinants of SMEs website continuance intention in Malaysia

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
Divisions: Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) > Thesis
Depositing User: Mr Hasmizar Mansor
Date Deposited: 14 Oct 2020 07:06
Last Modified: 14 Oct 2020 07:06
URI: http://eprints.usm.my/id/eprint/47540

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