Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

Noor, Shuhaida Md (2004) Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia. Masters thesis, Universiti Sains Malaysia.

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Abstract

A topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities.

Item Type:	Thesis (Masters)
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	Pusat Pengajian Komunikasi (School of Communication) > Thesis
Depositing User:	Mr Mohammad Harish Sabri
Date Deposited:	12 Oct 2020 02:40
Last Modified:	22 Oct 2020 03:03
URI:	http://eprints.usm.my/id/eprint/47491

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