Halim, Hasliza Abdul and Ahmad, Noor Hazlina and Ramayah, T.
(2019)
Sustaining the Innovation Culture in SMEs: The
Importance of Organisational Culture, Organisational
Learning and Market Orientation.
Asian Journal of Business Research, 9 (2).
pp. 14-33.
ISSN 2463-4522
Abstract
Previous research on innovation culture among SMEs has received little attention
particularly in developing countries. Thus, this paper aims to investigate the influence
of organisational culture, organisational learning and market orientation on
innovation culture. A total of 183 usable responses were received from SMEs in
Malaysia. Findings from the analysis suggest that all dimensions of organisational
culture influence innovation culture while organisational learning in terms of
information acquisition, behavioural and cognitive also influences innovation culture.
Finally, in terms of market orientation, only competitor orientation influences
innovation culture. This study contributes to SMEs by providing information on the
elements that could nurture innovation culture in their organisations
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