Zawahir, Mohamed Shukry
(2012)
Evaluating The Effectiveness Of Anti-Smoking Messages On Knowledge About Health Effects, Negative Thinking And
Behaviour Among Malaysians.
Masters thesis, Universiti Sains Malaysia.
Abstract
Tobacco use has been identified as the leading cause of death and disability in the world. In Malaysia, overall (age ≥15 years) smoking prevalence of 23.2%, with male
smoking rate is 44.6%. Among teenagers, 15% indicated as experimenters, another 8% confessed to being regular smokers. Smoking-related diseases had caused 35% of the
death in Government hospitals in 2006. The Malaysian government launched a comprehensive national anti-smoking media campaign called “Tak Nak” in targeting at children, youth, women as well as smokers and the non-smokers.
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