Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia

Lau , Pei Mey (2011) Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia. PhD thesis, Universiti Sains Malaysia.

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Abstract

Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors.

Item Type:	Thesis (PhD)
Subjects:	T Technology > TH Building construction > TH1-9745 Building construction
Divisions:	Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > Thesis
Depositing User:	ASM Ab Shukor Mustapa
Date Deposited:	18 Sep 2018 07:57
Last Modified:	12 Apr 2019 05:26
URI:	http://eprints.usm.my/id/eprint/41919

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