Abidin, Nazirah Zainul and Adros, Nur Azila and Hassan, Hasnanywati
(2014)
Competitive Strategy And Performance Of Quantity Surveying Firms
In Malaysia.
Journal of Construction in Developing Countries , 19 (2).
pp. 15-32.
ISSN 1823-6499
Abstract
The competitiveness of the construction industry is affected by the number of new
entrants, the strength of rivals, clients' expectations and a firm's own resources. However, the
country's economic situation also affects the stability of the industry, and thus its competitive
strength. This research focuses on the adoption of competitive strategies within quantity
surveying (QS) firms of varying sizes during a period of economic fluctuation in Malaysia. The
success of any strategy adopted is determined by the performance of the firm. Through a
survey, this study revealed that firm size did not have a major impact on the choice of
competitive strategy during this economic situation. The QS firms preferred differentiation
strategies, and growth strategies were less preferred. The firms created attractiveness in the
services offered by expanding the range of services, improving reputation and securing
existing clients. For small- and medium-sized firms, this strategy enabled them to achieve the
highest business performance, a satisfactory number of clients, and for large-sized firms, the
strategy provided positive improvement in the number of projects in hand.
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