F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

Zabeen, Mashruha and Ara, Husna and Sarwar, Nafish (2013) F-Commerce in Bangladesh: “Venit, Vidit, Vicit”. Journal Of Humanities And Social Science, 17 (5). pp. 1-8.

[img]
Preview
PDF
Download (715kB) | Preview

Abstract

The term “F-Commerce” is a neologistic portmanteau of Facebook and Commerce; referring to a type of marketing channel which facilitates - advertising, auctioning, purchasing and selling of any products (goods and/or services) through the social media network Facebook. The vast popularity of Facebook enabled F-Commerce platform to rapidly enhance the shopping tendency of its users with in a very shorter period of time. Literally it just came and concurred the market; as in Latin Venit, Vidit, Vicit. Objective of this exploratory research is to observe the adoption of F-Commerce in Bangladeshi context and identify its potential implications. An anthology of group discussions with the consumers and thorough case studies on the Bangladeshi f-traders were carried out during the month of June-July 2013. And crosschecking the group discussions with the Internet reviews permitted the researchers to ensure the validity of the findings.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Pusat Pengajian Pengurusan (School of Management) > Article
Depositing User: ASM Ab Shukor Mustapa
Date Deposited: 16 Jul 2018 02:58
Last Modified: 16 Jul 2018 02:58
URI: http://eprints.usm.my/id/eprint/41049

Actions (login required)

View Item View Item
Share