The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia

Aulia, Septa Akbar and Sulaiman, Zuraidah and Shukor, Muhamad Syakir (2017) The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia. In: Social Sciences Postgraduate International Seminar (SSPIS) 2017. School of Social Sciences, USM, Pulau Pinang, Malaysia, pp. 440-449. ISBN 9789671544013

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Abstract

The increasing number of smartphone vendors have made the competition in smartphone industry becomes fiercer than before. The implementation of habit construct in the research model have recently gained increasing attention among the IT researchers. Despite preliminary literatures perceived consumer habit as determinant of repurchase behavior in digital context, majority of the studies have defined consumer habit from the perspective of situation of use, and still lack of research focusing on habit from the perspective of skill developed related to the system. This study therefore aims to provide research model investigating the mediating role of skill-based habit related to the system (incumbent system habit) in the relationship between customer perceived value and customer repurchase intention in smartphone context.

Item Type:	Book Section
Subjects:	H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General)
Divisions:	Pusat Pengajian Teknologi Industri (School of Industrial Technology) > Article
Depositing User:	Puan Sukmawati Muhamad
Date Deposited:	07 Jun 2018 07:13
Last Modified:	07 Jun 2018 07:13
URI:	http://eprints.usm.my/id/eprint/40716

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