Mohd. Suki, Norazah
(2013)
Green Awareness Effects On Consumers'
Purchasing Decision: Some Insights
From Malaysia.
International Journal of Asia Pacific Studies (IJAPS), 9 (2).
pp. 50-63.
ISSN ISSN: 1823-6243
Abstract
Consumers' awareness on products marketed in green marketing is important
in guiding their purchasing decision of green products. This study aims to
examine the influence of consumers' environmental concerns, awareness of
green product, price and brand image on their purchasing decision of green
products. A total of 200 completed responses were collected in the survey.
Responses were randomly drawn from students in a public university in the
Federal Territory of Labuan, Malaysia. Their participation was purely
voluntary.
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