Ota, Satoshi
(2011)
Ethnic Identity And Consumption Of Popular
Culture Among Young Naga People, India.
International Journal of Asia Pacific Studies (IJAPS), 7 (3).
pp. 54-74.
ISSN ISSN: 1823-6243
Abstract
The rapid economic growth of India has been internationally well recognised for
the past decade. Following the economic growth, its media products are also
beginning to be recognised. Hindi media products are most pervasively spread in
the country. This research is to investigate how the ethnic minority group of the
Nagas from the Northeast India is reacting when they are exposed to Hindi mass
culture. By looking at the young Naga people's consumption pattern of media
products, the reflection of political status of the Naga in India as well as their
identity vis-à-vis India becomes visible. The article argues that Naga people's
separate identity from India is reflected in their consumption pattern of media
products, which prefer to consume Western media products instead of Hindi mass
culture.
Actions (login required)
|
View Item |