Kok, Yew Ang and May , Chan Yuen (2016) A Student’s Perspective Of Scamper Technique Used For Multimedia Asset Creation. In: 2nd International Conference on Creative Media, Design & Technology (REKA) 2016, 26-27 September, 2016, Pulau Pinang, Malaysia.
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Abstract
The purpose of this paper was to investigate the effectiveness of SCAMPER technique based on students’ perspective. SCAMPER is an abbreviation of a seven-step idea generation technique which consists of Substitute, Combine, Adapt, Magnify, Modify, Put to another use, Eliminate and Rearrange. Creating a multimedia asset can be a challenge especially when the students are required to produce in a short time of period given. Hence this idea generation technique is introduced to the students to enhance their creativity and speed in their asset creation. This study used a qualitative approach to better understand the difficulties students faced and the effectiveness of SCAMPER technique in creating assets for design and multimedia production. The multimedia assets that the students created is not limited only to video, audio, graphic design, text or 3D models but could be a combination of any of the mentioned medium (Wang, et al, 2012).
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | N Fine Arts > NE Print media |
| Divisions: | Pusat Pengajian Seni (School of the Arts) > International Conference on Creative Media, Design & Technology (REKA) Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Creative Media, Design & Technology (REKA) |
| Depositing User: | HJ Hazwani Jamaluddin |
| Date Deposited: | 06 Mar 2018 08:31 |
| Last Modified: | 06 Mar 2018 08:31 |
| URI: | http://eprints.usm.my/id/eprint/39307 |
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