Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Abdul Qader, Iman Khalid (2017) Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users. PhD thesis, Universiti Sains Malaysia.

[img]
Preview
 PDF
Download (469kB) | Preview

Abstract

Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands

Item Type: Thesis (PhD)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Erwan Roslan
Date Deposited: 20 Feb 2018 06:57
Last Modified: 12 Apr 2019 05:25
URI: http://eprints.usm.my/id/eprint/39055

Actions (login required)

View Item View Item
USM Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Share