Labelling For Good: A Descriptive Study Of Nutritional Label Format And Design To Help Consumers Make Better-Informed Choices

Koh , Pouline Chai Lin and Abd Rahman, Zainurul Aniza (2014) Labelling For Good: A Descriptive Study Of Nutritional Label Format And Design To Help Consumers Make Better-Informed Choices. In: 1st International Conference on Creative Media, Design & Technology (REKA) 2014, 25-27 November, 2014, Pulau Pinang, Malaysia.

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Abstract

Nutritional labels are commonly used on food packaging in Malaysia, but currently the standard format of nutritional label design in Malaysia are not defined to help better inform consumers. The lack of format determinants used by manufacturers was barely discussed. A very small amount of studies are done in the area of information design in Malaysia on the consistencies in the format of nutritional label. This paper aims to explore the aesthetic value and design attention as the prime commodities of a nutritional label to meaningfully convey about what is consumed to keep the consumers better informed. This paper will look at the nutritional label format and design on packaged food available in the Malaysian hypermarkets, and provide discussion of the new insights for better visual representation through information design. It will draw on the descriptive studies of nutritional label format and design that encompasses the existing format used on imported and local packaged food, which can be found in Malaysian hypermarkets. The findings will be supported and addressed with qualitative approach to provide rich information

Item Type: Conference or Workshop Item (Paper)
Subjects: N Fine Arts > NX Arts in general
Divisions: Pusat Pengajian Seni (School of the Arts) > International Conference on Creative Media, Design & Technology (REKA)
Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Creative Media, Design & Technology (REKA)
Zoom Profil Pakar (Expert Profile) > Zainurul Aniza Abd Rahman (School of the Arts)
Depositing User: HJ Hazwani Jamaluddin
Date Deposited: 08 Feb 2018 08:36
Last Modified: 21 Feb 2020 03:04
URI: http://eprints.usm.my/id/eprint/38761

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