Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia.

M. Mohd Rosli, M. Z. Normayuni and Mohd Nazri, M. (2014) Application of e-marketing by small-medium housing developer companies in Kelantan, Malaysia. In: Conference Proceedings of Social Sciences Postgraduate International Seminar (SSPIS). Universiti Sains Malaysia, Pulau Pinang, Malaysia, pp. 175-207. ISBN 978-967-11473-1-3

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Abstract

Global competition among the players in the housing and construction industry has pushed the companies to be more surviving and struggling for their long term competitiveness and hence;identifying a more innovative marketing strategy. In this context, e-marketing has been considered as one of the main aspects of marketing strategies among the companies, whereby the internet as the main vehicle.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General) > H1-99 Social sciences (General)
Divisions: Pusat Pengajian Sains Kemasyarakatan (School of Social Sciences) > Social Sciences Postgraduate International Seminar (SSPIS)
Koleksi Penganjuran Persidangan (Conference Collection) > Social Sciences Postgraduate International Seminar (SSPIS)
Depositing User: Mr Erwan Roslan
Date Deposited: 06 Dec 2017 04:15
Last Modified: 06 Dec 2017 04:15
URI: http://eprints.usm.my/id/eprint/37783

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