Abdul Aziz, Norazita Marina
(2016)
The Formalisation Of Social Engagement
In The Medical Relief Ngo: The Evidence
Of Mercy Malaysia.
Asian Academy of Management Journal (AAMJ), 21 (1).
pp. 1-22.
ISSN 1394-2603
Abstract
Social engagement involves the participation of a group people in undertaking collective
activities in social community. The paper aims to examine the formalisation of NGO social
engagement to their stakeholders. The MERCY's social engagement is not only focusing
on the traditional forms of reports i.e. social reports to the stakeholders but includes the
forms of actions including conversation, behavioural explanations and reasonable conduct
through negotiation of performance and impact among stakeholders. The social engagement
paradigm emphasises on the rights and contracts between two parties (i.e. Accountor and
Accountee). The qualitative research is employed by undertaking empirical case study
research for MERCY, an international disaster relief NGO that highlight an understanding
of social engagement through the power of negotiation. The data are gathered through indepth series of interviews and documentary reviews, which was analysed through thematic
analysis. The fndings revelas the social "closeness" within the community can be seen from
the moral values imperatives that had driven by the trustworthiness and willingness of the
people in the community to engage in the volunteering work.
Actions (login required)
 |
View Item |
![[img]](http://eprints.usm.my/style/images/fileicons/application_pdf.png)
