Yahya, Wan Kalthom and Che Ha, Norbani
(2014)
Investigating The Relationship Between
Corporate Citizenship Culture And
Organisational Performance
In The Malaysian Context.
Asian Academy of Management Journal (AAMJ), 19 (1).
pp. 1-26.
ISSN 1394-2603
Abstract
Contemporary organisations are required to be responsible to their shareholders,
customers, employees, communities and ecology in all aspects of their operations in order
to gain a competitive advantage. An organisation's obligations toward society, known as
corporate citizenship, are economic, legal, ethical, and discretionary. Corporate
citizenship reflects one view of social responsibility that relates to the social
responsibilities of organisations toward their stakeholders. Thus, this study examines the
relationship between corporate citizenship culture and organisational performance.
Overall, 261 respondents from a total population of 1379 were used in analysing the
data. The units of analysis of this study are publicly listed companies in Malaysia. The
findings suggest that all elements of corporate citizenship culture are significantly related
to organisational performance, especially ethical citizenship. The results support
theoretical predictions and reveal interesting findings that can help organisations to
better understand how their performance affects society's perceptions of them and help
change organisational behaviour to meet public expectations.
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