Ismail, Md Daud
(2013)
Learning Orientation And Trust In Small And
Medium Enterprise (Sme) Export Competitive
Advantage.
Asian Academy of Management Journal (AAMJ), 18 (2).
pp. 1-27.
ISSN 1394-2603
Abstract
Trust in inter-organisational relationships is becoming an increasingly important topic in
international business studies. Trusting relationships are even more important to small
businesses with limited operational resources, which makes partnerships with foreign
importers an important strategic consideration. When exporters pursue these endeavours,
they are able to leverage partner company competencies. Organisations gain market
knowledge and, thereafter, a greater export competitive advantage. This study examines
the antecedents of relationships between small and medium export and import
enterprises. This study also investigates the effects of Small and Medium Enterprise
(SME) relationships on exporters’ competitive advantage. Based on a sample of 228
SMEs, trust positively and significantly affects competitive advantage. In addition,
managerial commitment is crucial for SMEs pursuing trusting and beneficial
relationships with foreign importers. We conclude this paper with a statement of
limitations and recommendations for future research.
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