Jr., Ernest H. Hall and Lee, Jooh
(2012)
Conceptual Operationalisation Issues Within
The Context Of An International Study: Japanese
And American Firms.
Asian Academy of Management Journal (AAMJ), 17 (2).
pp. 1-24.
ISSN 1394-2603
Abstract
Proper conceptualisation of key concepts is crucial to the development of any field of study.
However, this is not necessarily true when it comes to the field of strategy. Although it is
widely accepted that firm performance is an essential variable in the strategy literature and
that diversification is the most commonly studied variable of strategy (Dess, Gupta, Hennart,
& Hill, 1995) the issue of proper operationalisation is conspicuously absent. It is readily
observable that there is a plethora of measures being employed to measure both
diversification and firm performance. However, the measures of performance and
diversification that have been employed have not been unanimously agreed upon. In addition
to this general state of confusion, the issue of international variations across measures has
not been evaluated. The present paper seeks to address the issues of conceptual
operationalisation for performance and strategy across international boundaries.
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