Analogue And Digital Mindsets: Some Implications For Intercultural Communication Between Western And Eastern Organisations

Noma, Hiroko and Crossman, Joanna (2012) Analogue And Digital Mindsets: Some Implications For Intercultural Communication Between Western And Eastern Organisations. Asian Academy of Management Journal (AAMJ), 17 (1). pp. 1-15. ISSN 1394-2603

Preview

PDF Download (220kB) | Preview

Abstract

Globalising forces have given rise to new relationships between organisations operating in Eastern and Western cultural contexts. Despite the rich opportunities presented by globalisation, the literature indicates that managers are challenged by the complexity of intercultural communication. This scholarly paper discusses some implications of analogue and digital mindsets for the managers of organisations in which effective intercultural communication across Eastern and Western contexts is crucial. We do so by adopting a multidisciplinary approach to the phenomenon and suggesting how managers may capitalise on knowledge related to analogue and digital mindsets to foster creative and holistic approaches to communication.

Item Type:	Article
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions:	Penerbit Universiti Sains Malaysia (USM Press) > Asian Academy of Management Journal (AAM)
Depositing User:	Mr Firdaus Mohamad
Date Deposited:	18 Sep 2017 08:31
Last Modified:	18 Sep 2017 08:31
URI:	http://eprints.usm.my/id/eprint/36575

Actions (login required)

View Item