Huam, Hon Tat and Jantan, Muhamad and Mohd. Noor, Mohd. Nasser
(2008)
Discretionary Collaborative Behaviour (Dcb)
Of Students From Institutes Of
Higher Learning In Malaysia.
Asian Academy of Management Journal (AAMJ), 13 (2).
pp. 1-15.
ISSN 1394-2603
Abstract
It is generally accepted that a graduate who is satisfied with the quality of his or her
educational experience is likely to reciprocate by performing certain behaviours that
benefit the alma mater. Whether or not this reciprocating behaviour is consistent across
all individuals, however, is much less clear. The present study addresses this question
using the Satisfaction with Life Scale (SWLS) to measure life satisfaction. Three
components of intended discretionary collaborative behaviours (IDCB) – institutional
support, word-of-mouth, and financial contributions –were extracted from factor
analysis. Using data from 167 usable responses to a mail and e-mail survey of 1,500
MBA graduates, we find that for low levels of life satisfaction, the impact of overall
student satisfaction (OSS) on the components of IDCB was either negligible or negative.
However, for high levels of life satisfaction, the impact was generally in a positive
direction, and a moderate level of OSS was already sufficient for the graduates to
perform intended discretionary services in terms of word-of-mouth and financial
contributions. Taken together, the outcomes of this study may offer preliminary support
that, even though the occurrence of student dissatisfaction with overall services is known
to reduce the likelihood of IDCBs, it is possible that high levels of life satisfaction may
serve as support against the non-performance of IDCBs.
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