Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues

Parvin, Nargis and Kabir Chowdhury, Md. Humayun (2006) Consumer Evaluations Of Beautification Products: Effects Of Extrinsic Cues. Asian Academy of Management Journal (AAMJ), 11 (2). pp. 1-16. ISSN 1394-2603

[img]
Preview
PDF
Download (48kB) | Preview

Abstract

This study investigates the influence of extrinsic cues, i.e. brand image, perceived price, perceived quality, and perceived country of origin on consumers' evaluative judgments for beautification products. Multi-item measures were used for data collection. Results revealed that three extrinsic cues: brand image, perceived quality, and perceived country of origin have positive and significant influence on consumers' brand evaluation of beautification brands. Only perceived price has shown no such influence on consumers' brand evaluation. Finally, unanswered questions and future research directions are presented.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Penerbit Universiti Sains Malaysia (USM Press) > Asian Academy of Management Journal (AAM)
Depositing User: Mr Firdaus Mohamad
Date Deposited: 04 Aug 2017 08:04
Last Modified: 04 Aug 2017 08:04
URI: http://eprints.usm.my/id/eprint/35945

Actions (login required)

View Item View Item
Share