Abdullah, Hazman Shah and Chik, Razmi and Deen, Rahman
(2006)
Influence Of Cultural Orientation On
Perceived Organizational Creativity Climate:
An Exploratory Study Of Two Steel
Plants In Malaysia.
Asian Academy of Management Journal (AAMJ), 11 (2).
pp. 1-22.
ISSN 1394-2603
Abstract
The study explores the relationship between cultural values and perceptions of the
creativity climate. Asian culture is allegedly inimical to creativity and innovation in
organizations. High power distance, high femininity, and greater orientation towards
collectivity are discordant with the cultural underpinnings of the flatter, fluid, less
formal, and networked organization. One hundred and seventy executives and nonexecutives of two steel mills were tested for the value orientation using an adaptation of
Hofstede's measures for values and Ekvall's Creativity Climate Questionnaire for
assessing the creativity climate of the organization. The executives' perceptions of the
creativity climate in the organization were low and coincided only weakly with their
value orientation. However, power distance and uncertainty avoidance stood out as the
single most influential variable in creativity perceptions. Attention must be paid to the
relationship and steps to ameliorate these influences by cultural profiling – a move that
identify subcultures whose values may be more amenable to innovation and creativity
than most.
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