Muthan, Periasamy
(2007)
Peranan dan amalan perhubungan awam di Malaysia : satu kajian kes terhadap pegawai perhubungan awam kerajaan.
Masters thesis, Universiti Sains Malaysia .
Abstract
Kajian ini adalah merupakan satu kes terhadap peranan dan amalan pegawai
perhubungan awam kerajaan di Malaysia. Kajian ini dijalankan berpandukan tipologi
peranan atau role typology dan model perhubungan awam. Seramai 48 orang pegawai
perhubungan awam telah di pilih sebagai sampel kajian menggunakan kaedah sampel
rawak bebas. Metod soal selidik dan temubual telah digunakan untuk mengumpul data
kajian ini. Statistik deskriptif telah digunakan untuk menganalisis data kajian. Data di analisis menggunakan sistem SPSS. Hasil kajian menunjukkan tipologi peranan 'pemudah cara komunikasi' ataupun model craft, yang meliputi model 'perantara akhbar/publisiti' dan 'informasi publik' menonjol sebagai peranan dan amalan dominan di kalangan pegawai perhubungan awam kerajaan.
This study is a case study on the roles and practices of government public relations
officers in Malaysia through the application of role typology and public relations
models. A survey among 48 government public relations officers was conducted. A
simple random type sampling was adopted for this study. Data were obtained through
a self-administered set of questionnaire and in-depth interview. Descriptive statistics
were used to analyze and interpret the data. SPSS System was utilized to analyze the
data. The findings suggest that the 'Communication facilitator' role and 'press
agentry/publicity' and 'public information' of the 'craft' model emerged as a dominant
role and practice among government public relations officers.
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