Muhamad Jantan, Muhamad Jantan and Ndubisi, Nelson Oly and Loo , Cha Hing
(2006)
Supplier Selection Strategy And
Manufacturing Flexibility: Impact Of Quality
And Technology Roadmaps.
Asian Academy of Management Journal (AAMJ), 11 (1).
pp. 1-29.
ISSN 1394-2603
Abstract
The study evaluates the relationship between technology, quality, cost and delivery
performance-based, supplier selection strategies, and manufacturing flexibilities namely,
product flexibility, launch flexibility, and volume flexibility. Moreover, the moderating
impact of supplier management strategies, namely quality roadmap and technology
roadmap on the above relationships were also explored. The data for the study was
drawn from a sample of companies listed in the factory directory published by the
Penang Development Corporation (PDC). A postal survey of 120 manufacturers
provided a return of 92 usable responses. The results reveal that the selection of
suppliers based on technological and quality performance positively affects all the three
dimensions of manufacturing flexibility, with complementary effects of good technology
and quality roadmaps. Technology and quality roadmaps act as predictors for product
and volume flexibilities. However, when launch flexibility is the focus, both technology
and quality roadmaps moderate the impact of supplier selection strategies. Details of the
findings, theoretical and practical implications, and the research limitation are
discussed.
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