Environmental scanning and effectiveness in strategic planning

Che Ishak, Ismila (2004) Environmental scanning and effectiveness in strategic planning. Masters thesis, Universiti Sains Malaysia.

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Abstract

Tinjuan Persekitaran didefinisikan sebagai satu sistem pengumpulan dan pemantauan maklumat sistematik yang menerangkan perubahan di dalam persekitaran bagi mengenalpasti dan meneroka setiap pembangunan, citarasa dan peristiwa di dalam politik, ekonomi, sosial dan teknologi yang dapat mempengaruhi objektif yang strategik dan taktikal di dalam sesebuah organisasi. Keberkesanan pengurusan yang strategik adalah berkait secara langsung terhadap keupayaaan peninjauan persekitaran. Memandangkan tinjauan persekitaran adalah begitu penting bagi sesebuah firma, maka kajian yang dijalankan ini direka untuk menentukan tahap peninjauan maklumat dan sejauhmana penggunaan maklumat daripada aktiviti peninjauan persekitaran itu menentukan sama ada keberkesanan perancangan strategik, kadar peningkatan jumlah jualan dan kejituan sesuatu ramalan mengenai masa hadapan. Ia juga menguji kesan penyerderhanaan yang disebabkan oleh saiz sesebuah firma. Firma-firma yang terlibat di dalam kajian ini adalah terdiri daripada Firma Kecil dan Sederhana (IKS) yang terletak di Pedis, Kedah, Pulau Pinang dan Perak: Syarikat ini mempunyai bilangan pekerja sepenuh masa di antara 10 hingga 150 orang pekerja sahaja. Environmental Scanning is defined as the systematic collection and monitoring of information that describes changes in the environment in order to identify and assess emerging developments in political, social and technological trends, and events that may affect the strategic and tacticcll objectives of an organization. The effectiveness of strategic planning is directly related to the capacity for the environment scanning. Accurate analysis provides the best framev·iork for maximizing opportunities and allocating resources for the anticipated future. Since the environn1ental scanning is crucial for the fimi., this research is designed to determine the frequency of information scanned and the extent of usage of the information derived from environmental scanning and whether these are related to performance of the firm in terms of the planning effectiveness, sales grmvth rate and the accuracy of forecasting about the future. It will also test the moderating effect of organization size. The selected firms in this research are SME firms located in Perlis, Kedah, Penang and Perak with the number of full time employees between 10 to 150 people.

Item Type: Thesis (Masters)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28-70 Management. Industrial Management
Divisions: Pusat Pengajian Pengurusan (School of Management) > Thesis
Depositing User: Mr Noorazilan Noordin
Date Deposited: 10 Jul 2017 08:31
Last Modified: 06 Apr 2018 01:59
URI: http://eprints.usm.my/id/eprint/35487

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