Sang, Lin Han and Han, Dongchui
(2000)
Effects Of Design Factors And Shopping Types
On Consumer Mood And Store Image
In Korean Retail Market.
Asian Academy of Management Journal (AAMJ), 5 (2).
pp. 1-15.
ISSN 1394-2603
Abstract
In retailing, it is very important to examine how consumers perceive and react to instore design factors such as in-store space for walking, product arrangement styles,
display types, and window sizes. This article investigates how various store designs
create different consumer reactions depending on the types of consumer shopping in
a Korean retail industry. It was found that design factors such as open, focused, and
big created better consumer mood and consumer perception of store image than
closed, unfocused, and small. Another finding is that consumer perceptions interact
with consumer shopping patterns. Based on the research findings, managerial
implications were also discussed
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