Ahmad, Mohd. Ismail and Y. M. Mak, Y. M. Mak
(1996)
Identifying Export Opportunities For Malaysia
Using The Shift-Share Technique.
Asian Academy of Management Journal (AAMJ), 1 (2).
pp. 1-15.
ISSN 1394-2603
Abstract
Various analytical techniques have been developed to date by researchers to identify export
markets. A review of these techniques such as demand pattern analysis, income elasticity
measurement, multiple factor indices, estimation by analogy, trend analysis, simple
constant growth models and shift-share analysis was undertaken by Wee and Wong
(1987a). There are two categories of measurements, absolute and relative. The absolute
measure compares markets on a two by two basis, whereas a relative measure compares
each market relative to all others in a group. The shift-share technique is a relative
measure. This technique has potential for application to Malaysian exports, particularly in
the current situation where a range of manufactured goods are produced and exported. In
1994 manufactured goods made up some 77 percent of Malaysian exports (Ministry of
Finance, 1995). To remain viable exporters need to continually keep abreast of changing
opportunities in overseas markets. This paper will illustrate the usefulness of the shift-share
technique in analysing and tracking such changes in export opportunities.
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