J. Jegathesan, J. Jegathesan
(1996)
Creating And Marketing An Ideal Investment
Environment.
Asian Academy of Management Journal (AAMJ), 1 (1).
pp. 1-13.
ISSN 1394-2603
Abstract
The focus of this paper is on attracting the "export-oriented investor". An investor has
the free choice of various locations in any region, or even the world, for the
establishment of his project. Many developing countries and in fact most developed
countries are "bending backwards" to either attract or retain the manufacturer who
has an export-oriented project.
A local investor has little choice in respect of location and will be prepared to put up
with all types of hardships, red-tapes, corruption etc., so as to make a living. Some
foreign investors, seeking to set up import-substituting or resource-based projects,
may also be prepared to tolerate difficulties and red-tape as long they have the
assurance of a protected domestic market or easy access to raw materials. However,
given the new opportunities springing up around the world and the limited amount of
investment capital, even these types of foreign investors have a choice of several
locations for import substituting industries. They will choose the location where the
investment environment gives the least problems of a "non-business" nature.
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