Entrepreneurial intention of local community in Lenggong Valley, Malaysia

Jaafar, Mastura and Dahalan , Norziani and Mohd Rosdi, Siti Asma’ (2013) Entrepreneurial intention of local community in Lenggong Valley, Malaysia. In: International Conference on Tourism Development: Building The Future Of Tourism, 4 - 5 February 2013, Pulau Pinang, Malaysia.

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Abstract

Entrepreneurship is important to boost the socio-economic development. Most developing countries have successfully implemented social and economic development program to increase the living standards of the poor. Lenggong Valley is a new developing rural tourism attraction. The acknowledgement as a heritage site by UNESCO in July 2012 would definitely provide various business opportunities for the local community. Entrepreneurial intention (EI) has been receiving a significant intention among researchers since 1980’s. The term EI refers to specific action taken by individual towards achieving its specific target goals. Previous research on EI has been conducted in academic setting focusing on university students in various countries. Looking from different perspective, this study explore on possible variables (attitude, social norm and perceived behavioral control) that determine the EI of local community in tourism business development. The Data collection has been conducted on 500 local populations in Lenggong Valley and analyzed by using factor analysis. The rotated component analysis resulted 6 factors comprise of attitude toward money, attitude toward start-up, capital access, embeddedness, emotional intelligent and intention to be entrepreneur.

Item Type: Conference or Workshop Item (Paper)
Subjects: T Technology > TH Building construction > TH1-9745 Building construction
Divisions: Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning) > International Conference on Tourism Development
Koleksi Penganjuran Persidangan (Conference Collection) > International Conference on Tourism Development
Zoom Profil Pakar (Expert Profile) > Mastura Jaafar @ Mustapha (Housing, Building & Planning)
Depositing User: Mr Noorazilan Noordin
Date Deposited: 08 Jun 2017 00:37
Last Modified: 03 Jan 2018 11:11
URI: http://eprints.usm.my/id/eprint/34984

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